Simpler Work

About Simpler Work

What if you could access the strategic mind of a senior marketer, but with the instant speed of artificial intelligence? Simpler Work is an AI-powered marketing platform designed to answer that very question. It moves far beyond basic AI text generators by embedding proven marketing frameworks and deep brand understanding into its core. This platform is built for founders, growing teams, and businesses that need to scale their marketing output without scaling their headcount or budget for expensive consultants. It solves the pervasive problem of time-consuming, costly, and often generic content creation. Instead of prompting from scratch and sifting through "AI slop," Simpler Work uses zero-prompt workflows. You simply select a task, provide specific campaign details through a simple form, and let the platform's built-in expertise and unique Context Engine do the heavy lifting. The result is high-quality, brand-aligned content for ads, emails, social posts, and more, giving you full creative control while delivering senior-level marketing assets in seconds.

Features of Simpler Work

The Context Engine

This is the memory center of Simpler Work. During a one-time onboarding, you feed it your company details, brand voice, and product data. It even gathers essence from your website. This engine ensures the platform understands your unique value proposition and audience, so every piece of content it generates is inherently tailored to your brand. It’s the foundational layer that prevents generic output, weaving your specific context into every marketing asset automatically.

Coded Senior Expertise

The platform isn't just a wrapper for a public AI model. It’s built on the deconstructed workflows and psychological frameworks of seasoned marketing professionals with over 30 years of collective experience. Whether crafting an urgent apology email or an exciting product launch, Simpler Work applies the appropriate, expert-coded strategy. You're not relying on generic AI knowledge; you're leveraging embedded domain expertise for every specific type of communication.

Zero-Prompt Workflow Wizards

Say goodbye to prompt engineering. For each task, Simpler Work presents a simple, bullet-proof input form asking only the crucial questions for that specific asset—like "Which product?" and "What's the offer?" This structured approach eliminates guesswork, ensuring the AI has all the precise details it needs to synthesize a fantastic first draft, saving you immense time and mental energy.

Quality of Life Extras

After generating content, the platform provides powerful tools for refinement and expansion. The "Refine" button lets you weave in new ideas instantly without starting over. Furthermore, with Native Translation, you can perfect your English copy and then, with one click, get a professionally translated version for international audiences, streamlining global campaign execution.

Use Cases of Simpler Work

Scaling Email Marketing Campaigns

Founders and small marketing teams can rapidly produce entire email sequences, from promotional blasts and onboarding welcome series to stakeholder newsletters and operational notices. By inputting the campaign goal and specifics into a wizard, users generate polished, on-brand email copy that resonates with their audience, turning a complex task into a matter of minutes.

Creating High-Converting Ad Copy

Generate multiple variations of ad copy for platforms like Meta or Google Ads without the trial-and-error of manual writing. Specify the product, key offer, and any seasonal nuance, and Simpler Work will apply proven conversion frameworks to produce compelling headlines and body text that aligns with your brand's paid acquisition strategy.

Maintaining a Consistent Social Media Presence

Keep your social channels active with quality content. Whether you need engaging LinkedIn posts for thought leadership, catchy Instagram captions, or targeted outreach messages, the platform's specialized modules help you create a steady stream of brand-appropriate posts that engage your community without daily creative burnout.

Handling Sensitive Brand Communications

Craft nuanced communications that protect brand reputation. For situations like service apologies, PR statements, or important notifications, Simpler Work's coded expertise ensures the message follows the correct psychological framework—acknowledging pain, outlining solutions, and offering appropriate compensation—to maintain customer trust and loyalty.

Frequently Asked Questions

How is Simpler Work different from using ChatGPT directly?

While ChatGPT is a powerful general-purpose tool, it requires significant prompt engineering and marketing expertise to produce usable, brand-specific content. Simpler Work builds that expertise directly into the platform. Our Context Engine remembers your brand, and our coded workflows apply senior-level marketing strategies automatically. You get tailored, campaign-ready assets from a simple form, not generic drafts that need heavy editing.

What do you mean by "zero-prompt workflows"?

Zero-prompt means you never have to write or engineer a complex text prompt from scratch. Instead, for any task—like writing a promo email—you simply fill out a short form with specific details (e.g., select the product, enter the discount). The platform uses this structured data, combined with your stored brand context and its internal expertise, to generate the content. It’s a guided, efficient process that removes the guesswork.

Can I truly maintain creative control with an AI tool?

Absolutely. Simpler Work is designed as your creative ally, not a replacement. You set the foundational brand voice and strategy in the Context Engine. For each output, you provide the specific campaign goals and inputs. The generated draft is your starting point, which you can then easily refine using the "Refine" button to incorporate your own spark of inspiration, ensuring the final piece is unmistakably yours.

What kind of support is available if I get stuck?

Simpler Work is built for intuitive use, but comprehensive support is available. The platform includes a library of over 30 specialized workflow modules with clear instructions. For anything else, you have direct access to the "Marketing Expert Chat," where you can ask nuanced questions without having to re-explain your business context, getting expert guidance tailored to your situation.