anewera

anewera is infrastructure purpose-built to make businesses visible, understandable, and contactable for the rapidly growing ecosystem of AI agents. Think of it as a curated, machine-readable business directory for the agentic era. While a traditional website is designed for human eyes, it remains largely opaque to AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot. anewera bridges this gap by transforming any company into an agent-ready profile. Each profile is equipped with structured, machine-readable context files including llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. This allows AI systems to not only find a business but also understand precisely what it offers, who it serves, and how to initiate contact through permissioned actions such as requesting a quote, booking a meeting, or asking for a callback. Crucially, private recipient details like email addresses or phone numbers remain hidden. Every contact request is routed through published, approved actions and delivered directly to the business owner's inbox. With a deliberate focus on quality and a German-language Swiss layer at anewera.ch, anewera is not a spam-filled directory. It is a trusted, verified index where every entry is validated either through an active payment (spam profiles do not pay) or a personal verification call. For businesses operating in or targeting the Swiss market, anewera offers a first-mover advantage in being discoverable by the AI assistants that customers are already using to find services, from fiduciary support to real estate and insurance advice.

Agent-Ready Profile Generation

Every business on anewera receives a complete set of machine-readable files that AI agents can instantly parse. This includes an llms.txt file that summarizes the company's core offerings, an agent.json file that structures data for automated consumption, an agent.md file for detailed markdown context, and a live MCP endpoint. This eliminates the guesswork for AI systems, allowing them to accurately cite and recommend a business without hallucinating contact details or service descriptions. The profile is generated from your existing website in approximately 60 seconds, making the setup process remarkably fast.

Permissioned Contact Routing

Privacy and control are at the heart of anewera's contact system. Instead of exposing email addresses or phone numbers, businesses define specific, approved actions that AI agents can trigger. These actions might include requesting a rate, scheduling a meeting, asking a question, or initiating a callback. When an AI agent triggers one of these actions, the request is routed through anewera's secure infrastructure. The business receives a structured email notification containing the request details, while the agent's user gets a confirmation. Private recipient data is never exposed to the AI system.

Curated and Verified Directory

anewera deliberately avoids the spam and noise that plague traditional directories. Every profile in the index is verified through one of two paths. Paid entries are verified through an active monthly subscription, as spam operators do not pay for listings. Free entries, limited to 30 curated invitations per day, are verified through a personal call with the anewera team. This curation ensures that AI agents can trust the directory as a reliable source of accurate business information, making recommendations more dependable for end users.

Live Machine Surface and API

Beyond static files, anewera provides a live, interactive machine surface. The MCP endpoint is a real API that AI agents can query directly. Tools available include searching for companies, reading a company profile, and preparing a contact request. This means an AI agent can dynamically find the right business, understand its capabilities, and initiate a contact sequence in real time. The open Agent API further extends this capability, allowing for programmatic access and integration into larger workflows. This live surface is already operational and can be tested with a simple curl command.

Local Service Discovery by AI Assistants

A user asks ChatGPT, "Find me a reliable fiduciary in Zurich who can help with my GmbH startup." Without anewera, the AI might hallucinate a business name or provide outdated contact information. With anewera, the AI queries the directory, finds the agent-ready profile for a verified fiduciary, reads the structured llms.txt and agent.json files, and presents the user with an accurate, actionable recommendation. The user can then ask the AI to request a quote, which triggers a permissioned action through anewera's routing system.

Automated Lead Generation for Service Providers

A tax consultant in Zug wants to be found by expats searching for tax filing help. By adding their profile to anewera, they become visible to AI agents used by potential clients. When an expat asks Perplexity, "Who helps with Swiss tax filing for the self-employed?" the AI can cite the consultant's profile and even offer to schedule a meeting. The consultant receives a structured lead request via email, complete with context, without ever exposing their personal contact information. This creates a steady, high-intent lead stream.

Real Estate and Relocation Inquiries

A family moving to Basel asks Claude for a relocation service. The AI, using anewera's MCP endpoint, searches for companies matching "relocation Basel" and "family." It finds a verified profile with approved actions for "Request a Meeting" and "Get a Quote." The family can then authorize the AI to send a meeting request with their preferred time. The relocation service receives the request via anewera, pre-qualified and structured, saving time on initial screening and follow-up.

Insurance and Financial Advisor Matching

An English-speaking professional in Switzerland asks Gemini for an independent insurance advisor who understands Pillar 3a. The AI accesses anewera's index, filters by region (Switzerland), service (insurance advisory), and language (English). It presents the user with a verified advisor profile. The user can then ask the AI to request a callback at a specific time. The advisor receives the callback request in their inbox, knowing the lead is pre-qualified and came through a trusted, spam-free channel.

What exactly is an agent-ready profile?

An agent-ready profile is a collection of structured, machine-readable files and a live API endpoint that allow AI agents to understand your business. It includes an llms.txt file (a summary for language models), an agent.json file (structured data for automated parsing), an agent.md file (detailed markdown context), and a live MCP endpoint that enables real-time interaction. These files translate your human-readable website into a format that AI systems like ChatGPT, Claude, and Gemini can parse accurately, ensuring they cite your business correctly.

How does anewera protect my contact details from being exposed?

anewera uses a permissioned contact routing system. Instead of listing your email address or phone number in the profile, you define specific actions that AI agents can trigger, such as "Request a Quote" or "Schedule a Meeting." When an agent triggers an action, the request is sent to anewera's infrastructure, which then forwards a structured notification to your inbox. The AI agent and its user never see your private contact details, only the approved action buttons. This keeps your information secure while still enabling lead generation.

Is anewera only for Swiss businesses?

While anewera has a dedicated German-language Swiss layer at anewera.ch and a strong initial focus on the Swiss market, the platform is designed to be global. The core infrastructure of llms.txt, agent.json, and MCP endpoints is language-agnostic and location-agnostic. Businesses from any region can create a profile. However, the current curated free invitations and the live query examples on the website heavily feature Swiss service categories like fiduciary, relocation, and insurance, reflecting the initial launch market.

How long does it take to get my business visible to AI agents?

The setup process is remarkably fast. You can check your website through the anewera chat interface and receive an analysis in approximately 60 seconds. If you choose the paid sign-up path (CHF/USD 29 per month), your profile goes live immediately after payment confirmation. The active payment serves as verification, so there is no waiting period for manual review. For the free curated path, you join a waitlist and are verified through a personal call, which may take longer due to the 30-per-day invitation limit.

anewera offers two distinct paths to join the directory. The first is a self-service paid plan at CHF/USD 29 per month. This plan provides immediate activation after payment, with no waiting period. The active subscription itself serves as the verification mechanism, as spam profiles do not pay. This path is ideal for businesses that want instant visibility and are ready to commit. The second path is a free, curated invitation. anewera hand-picks up to 30 companies per day and invites them by email to a lifetime free entry. This free entry is unlocked after a short verification call with the anewera team. The 30-per-day cap is a genuine operational limit based on the number of calls the team can conduct, not a marketing tactic. This cap applies only to free profiles and never to paid entries. Businesses can join the waitlist for the free path or sign up immediately through the paid plan.