Pursuit

About Pursuit

What if you could see the public sector market not as a maze of bureaucracy, but as a landscape of clear, actionable opportunities? Pursuit transforms that vision into reality. It is an AI-powered intelligence platform designed specifically for businesses that sell to state, local, and educational (SLED) government entities. The core challenge in public sector sales is timing and targeting—knowing who is planning to buy, what their budget is, and who the key decision-makers are, long before a formal Request for Proposal (RFP) is published. Pursuit solves this by continuously monitoring and analyzing data from over 90,000 public entities. It scores each one based on its likelihood to purchase your specific solutions, detects live buying signals from documents and meetings, and surfaces the precise contacts you need to engage. This allows sales teams to shift from reactive bidding to proactive relationship-building, focusing their energy where the win probability is highest and ensuring they never miss the critical buying window. For fast-growing government contractors and technology providers, Pursuit is the essential tool that removes friction, accelerates pipeline generation, and significantly increases win rates by delivering enterprise-level research and timely alerts for every target account.

Features of Pursuit

Pursuit Radar

Pursuit Radar acts as your always-on signal detection system. It employs AI to scan millions of document pages and transcripts daily across all 90,000+ public sector entities. The AI is trained to match specific public sector problems to your company's solutions. The moment a relevant topic—like budget discussions for cybersecurity or facility upgrades—is mentioned in a public meeting or document, you receive an immediate alert. This feature doesn't just notify you; it makes the signal actionable by telling you exactly whom to contact within that entity and providing context on what to say, transforming raw data into a direct sales conversation.

Pursuit Intel

Pursuit Intel is the comprehensive data engine powering informed outreach. It maintains a constantly refreshed database of over 3 million public sector contacts and detailed profiles on every public entity, including critical data points like fiscal year-end, operating budgets, and federal funding sources. The platform uses this data to calculate a "propensity to buy" score, helping you find prospects that resemble your most successful existing customers. You can also track competitors by seeing the technology stacks currently used by your prospects. All this rich intelligence is integrated and pushed in real-time directly into your CRM, ensuring your sales team always has the most current information at their fingertips.

Pursuit Chrome Extension

The Pursuit Chrome Extension brings powerful entity intelligence directly into your daily workflow. As you browse government websites, news articles, or LinkedIn, the extension automatically detects and identifies the public-sector entity you are viewing. It then instantly displays the full buying committee for that entity, showing you all relevant staff members, their roles, and whether they already exist in your CRM. With powerful filtering by department and role, and seamless one-click exporting to sync missing contacts, this tool eliminates manual research and ensures no key stakeholder is overlooked during prospecting.

AI-Driven Entity Scoring & Alerts

At the heart of Pursuit is its proprietary AI that assigns a dynamic score to every public-sector entity. This score is not a static rating; it's a living indicator of win probability based on a multitude of signals, including budget alignment, historical purchasing patterns, detected needs from public documents, and organizational similarity to your best customers. Coupled with this scoring, the platform's alert system ensures timely engagement. You can configure email alerts for specific triggers, guaranteeing that your team is notified of budget signals, relevant discussions, or new contact information immediately, putting opportunities in your reps' hands well before the RFP is officially released.

Use Cases of Pursuit

Proactive Pipeline Generation for Sales Teams

Sales representatives can escape the inefficient cycle of cold calling and waiting for RFPs. By using Pursuit's Radar and scoring, they identify which school districts, city councils, or state agencies are actively discussing projects that align with their solutions. This allows them to initiate consultative conversations months in advance, build relationships with the buying committee, and shape the procurement criteria, dramatically increasing their win probability and creating pipeline from previously invisible opportunities.

Strategic Territory Planning for Sales Leadership

Sales directors and VPs of sales can move beyond gut feelings to data-driven strategy. Using Pursuit Intel, they can analyze entire states or regions to see budget allocations, identify high-propensity entities that match their ideal customer profile, and track competitor footprint. This intelligence allows for optimal territory design, resource allocation, and forecasting, ensuring the team focuses on the most fertile ground for new revenue, ultimately doubling win rates as evidenced by customer case studies.

Accelerating Research for Business Development

Business Development Representatives (BDRs) spend a significant portion of their time researching contacts and building account lists. The Pursuit Chrome Extension and Intel database collapse this research time from hours to seconds. While visiting a county website, a BDR can instantly see all department heads and IT directors, understand the entity's budget, and sync accurate contact details directly to Salesforce. This efficiency allows them to spend more time on personalized outreach and building relationships.

Enhancing Competitive Intelligence and Strategy

Marketing and competitive intelligence teams can gain a clear window into the public sector market. By tracking the technologies already in use at target entities (via Pursuit Intel), a company can tailor its messaging to address gaps or dissatisfaction. Furthermore, by monitoring public meeting transcripts for mentions of competitor names or product categories, teams can identify accounts in play for renewal or replacement, enabling timely and targeted competitive displacement campaigns.

Frequently Asked Questions

What types of public sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. State, Local, and Education (SLED) market, plus special districts. This includes over 90,000 distinct entities such as state agencies, counties, cities, towns, K-12 school districts, public universities and colleges, transportation authorities, utility districts, and public safety organizations. The platform is designed to be the single source of truth for selling into this fragmented and complex market.

How does Pursuit's AI detect a "buying signal"?

Pursuit's AI is trained to understand the context and language used in public sector procurement. It scans official documents like budget proposals, meeting agendas, minutes, and transcripts. It looks for specific discussions related to planning, budgeting, and problem-solving that align with your configured solution areas. For example, it can detect when a city council is debating the need for new public safety software or when a school board is allocating funds for HVAC upgrades, alerting you to the intent before a formal bid is ever drafted.

How does Pursuit integrate with my existing tech stack, like Salesforce?

Pursuit is built for seamless integration with major Customer Relationship Management (CRM) systems, most notably Salesforce. The Pursuit Intel platform can push enriched entity data, contact records, buying signals, and propensity scores directly into custom objects within your Salesforce instance. The Chrome Extension also facilitates one-click contact and account syncing. This ensures all intelligence gathered by Pursuit is immediately actionable within your team's primary workflow tool.

Is the contact data in Pursuit verified and accurate?

Yes, Pursuit is committed to providing high-quality, actionable data. The platform's database of over 3 million contacts is constantly refreshed and verified through multiple channels, including direct monitoring of public government directories, official websites, and publications. The AI and data operations teams work to correct inaccuracies and update information in real-time as staff changes occur, which is frequent in the public sector, ensuring your outreach is directed to the right people.