Parlo

About Parlo

What if growing your audience didn't have to mean ballooning your software costs? Parlo invites you to explore a refreshingly straightforward approach to newsletter creation. Designed for those who value clarity over complexity, Parlo is a dedicated newsletter tool that strips away the convoluted automation of full-scale marketing platforms to focus on what truly matters: reliably creating, sending, and tracking beautiful emails. It's built for a specific explorer: the blogger drafting a weekly digest, the content creator engaging their community, the event promoter announcing a lineup, or the nonprofit sharing an impact report. These users share a common need for a dependable, no-fuss channel to reach their list without getting lost in advanced workflows they'll never use. Parlo's core value proposition is a compelling double promise: unlimited list growth without price penalties, thanks to a flexible, usage-based model where you only pay for the emails you send, and a guarantee of reliable delivery powered by Amazon SES. This combination empowers you to curiously build your community, experiment with content, and deepen engagement, all while maintaining predictable, scalable costs. It’s an invitation to rediscover the simplicity and power of direct communication.

Features of Parlo

Drag-and-Drop Newsletter Editor

Discover the ease of visual email creation with Parlo's intuitive drag-and-drop editor. This feature allows you to construct stunning newsletters without any coding knowledge, simply by moving elements like text blocks, images, and buttons into place. It's designed for efficiency and creativity, enabling you to build professional-looking emails quickly. The editor works hand-in-hand with customizable templates, providing a solid foundation that you can then personalize to perfectly match your brand's unique voice and aesthetic, saving you hours of design work.

Simple List Import & Audience Segmentation

Begin your journey with effortless contact management. Parlo allows you to easily upload your existing audience via CSV files, making setup a matter of minutes. But the real exploration starts with custom attributes. You can add personalized fields to your contacts, such as "interests" or "location," which then unlock the power of basic audience segmentation. This means you can target specific groups within your list with more relevant content, leading to higher engagement without needing complex automation rules.

Performance Tracking & Analytics

Curious about what happens after you hit "send"? Parlo provides clear, actionable insights into your campaign performance. Track essential metrics like open rates and click-through rates to understand what resonates with your audience. Dive deeper with geolocation reports and integration with Google Analytics for a comprehensive view. Real-time engagement monitoring lets you see how subscribers interact with your emails, while bounce and unsubscribe alerts help you maintain a healthy, clean contact list for optimal deliverability.

Reliable Email Delivery with Amazon SES

The foundation of any successful newsletter is ensuring it lands in the inbox. Parlo leverages the robust infrastructure of Amazon Simple Email Service (Amazon SES) to handle your email delivery. This integration offers you the peace of mind that comes with high deliverability rates and reliable performance, so you can focus on crafting your content rather than worrying about technical delivery issues. It's the dependable engine that powers your communication, built for scale and trust.

Use Cases of Parlo

Bloggers & Content Creators

For bloggers and independent content creators, a newsletter is a vital channel to share new posts, curated insights, and build a loyal readership. Parlo provides the perfect toolkit: an easy-to-use editor to quickly format updates, segmentation to tailor content for different audience interests (like separating tutorials from opinion pieces), and clear analytics to see which topics drive the most engagement. The usage-based pricing is ideal as their list grows organically.

Event Promoters & Community Managers

Promoting an event requires clear, timely, and visually appealing communication. Event promoters can use Parlo's templates to create eye-catching announcements and schedule reminders. By segmenting their list by event interest or past attendance, they can send targeted updates to the most relevant subscribers. Tracking open and click rates on ticket links provides immediate feedback on campaign effectiveness for last-minute adjustments.

Nonprofits & Advocacy Groups

Nonprofits need to share stories, report on impact, and mobilize supporters without straining their budget. Parlo’s affordability and simple interface allow small teams to manage professional newsletters. They can segment donors, volunteers, and general supporters to send appropriate messages—appeals to one group, volunteer opportunities to another. Reliable delivery ensures urgent calls-to-action reach their audience.

Affiliate Marketers & Media Publishers

For affiliates and publishers who send regular product roundups, deals, or content digests, Parlo offers a streamlined workflow. They can quickly assemble newsletters featuring multiple offers using the drag-and-drop editor. Basic segmentation allows for testing different content styles with audience subsets. Crucially, the pricing model means costs are directly tied to sending volume, making it easy to scale during high-promotion periods without subscription tier jumps.

Frequently Asked Questions

How does Parlo's usage-based pricing work?

Parlo charges you based on the number of emails you send each month, not the size of your subscriber list. This means you can grow your list to any size without an automatic increase in your monthly cost. You only pay more when you choose to send more emails. This flexible model includes a base plan with a set number of included emails, and you can adjust your volume as needed, providing excellent cost predictability and scalability.

What is the benefit of Amazon SES integration?

Integrating with Amazon Simple Email Service (SES) ensures high deliverability for your newsletters. Amazon SES is a trusted, cloud-based email sending service designed for sending transactional and marketing emails. By leveraging its infrastructure, Parlo benefits from robust reliability, strong sender reputation management, and advanced deliverability features, which help maximize the chance of your emails reaching your subscribers' primary inboxes instead of spam folders.

Can I customize the newsletters to match my brand?

Absolutely. Parlo provides a range of customizable email templates that serve as a starting point. Using the drag-and-drop editor, you have full control over design elements. You can change colors, fonts, and layouts, and add your own logo and images to ensure every newsletter you send is consistently on-brand and provides a professional, recognizable experience for your subscribers.

Is there a free trial available?

Yes, Parlo offers a free plan to start with, which includes a daily sending limit. More comprehensively, they promote a "First Month 100% Free" offer on their paid Business plan, allowing you to explore all premium features—like no daily sending limits, priority support, and removing Parlo branding—without any commitment or credit card required upfront. This is an excellent way to thoroughly test the platform with your own audience.

Pricing of Parlo

Parlo offers flexible, usage-based pricing designed to scale with your sending needs, not your list size. The Free plan is great for starting out, offering a drag-and-drop editor, templates, and a daily limit of 300 emails. For growing senders, the Business plan (recommended at €6.00/month) includes 5,000 emails per month, no daily sending limit, priority support, and advanced features. You can adjust the included email volume (e.g., 5k, 40k, 150k) as needed. An add-on to remove Parlo branding from your emails is available for an additional €4.00/month. This model ensures you only pay for the emails you send, with the ability to switch plans anytime.